What does it really take for a Boston company to succeed in Japan? Nataly Kelly, CMO of Zappi and former VP of International Strategy at HubSpot, helped lead HubSpot’s expansion into Japan from the very beginning. Join JETRO for an inside look at how it came together: the decisions behind the move, the challenges and hurdles along the way, and the lessons learned. Whether you’re considering Japan as your next market or simply curious how a homegrown Boston company built a presence there, this is a candid conversation you won’t want to miss.