Health tech forces you to design for extremes: a 75-year-old farmer with hand tremors, a stressed patient managing a chronic illness, a market where localization isn't optional. This session is for anyone building products for hard-to-serve or vulnerable users, not just in health.
Piotr Zajac and Krzysztof Kaiser, from Monterail's team in the EU, share what building 75+ health tech products and 15+ connected medical devices across both European and US markets taught them about the gap between AI-generated interfaces and what actually works. Using real case studies, including an invisible hearing aid that broke a decades-old stigma and a smart walker where "no app" was the right call, they unpack decisions AI defaults get wrong: onboarding that builds trust instead of harvesting data, friction that helps rather than hurts, and cognitive load for users who are stressed, tired, or overwhelmed.
You’ll leave with a practical checklist: five design principles for any product serving a difficult, sensitive, or high-stakes audience. Learn how to recognize when simplicity means removing technology rather than adding it, when personalization becomes intrusive, and how to design experiences that earn trust across abilities, cultures, and levels of digital confidence.
Featuring
Health tech forces you to design for extremes: a 75-year-old farmer with hand tremors, a stressed patient managing a chronic illness, a market where localization isn't optional. This session is for anyone building products for hard-to-serve or vulnerable users, not just in health.
Piotr Zajac and Krzysztof Kaiser, from Monterail's team in the EU, share what building 75+ health tech products and 15+ connected medical devices across both European and US markets taught them about the gap between AI-generated interfaces and what actually works. Using real case studies, including an invisible hearing aid that broke a decades-old stigma and a smart walker where "no app" was the right call, they unpack decisions AI defaults get wrong: onboarding that builds trust instead of harvesting data, friction that helps rather than hurts, and cognitive load for users who are stressed, tired, or overwhelmed.
You’ll leave with a practical checklist: five design principles for any product serving a difficult, sensitive, or high-stakes audience. Learn how to recognize when simplicity means removing technology rather than adding it, when personalization becomes intrusive, and how to design experiences that earn trust across abilities, cultures, and levels of digital confidence.
Featuring