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From Lab to Launch: Biotech, Creative Breakthroughs & Startup Weekend
This is how you do this Session 2: Answer the question they’re already asking.
Apr 9, 2026, 5:00 PM - 6:00 PM EDT
at Havana Room
Creating something new is hard. Anyone who’s done it can tell you. So, of course, once you have it, you want to show it to the people who can use it.
And that’s why most startups fail.
The crazy-making problem is that the people who can use your creation are too busy to notice it. How do you solve that?
Let’s talk about the reframe that gets you into the mindset to make your creation too compelling to ignore. There’s a system for putting your idea into the heads of the people you want as customers. We’ll look at some examples of founders who solved this, and talk about how it can work for you.
Because too many good ideas fail. Let’s fix that.
And that’s why most startups fail.
The crazy-making problem is that the people who can use your creation are too busy to notice it. How do you solve that?
Let’s talk about the reframe that gets you into the mindset to make your creation too compelling to ignore. There’s a system for putting your idea into the heads of the people you want as customers. We’ll look at some examples of founders who solved this, and talk about how it can work for you.
Because too many good ideas fail. Let’s fix that.
Featuring
Jeff Berman
Too many good ideas fail. Let’s fix that.
Berman Creative
DiscoverFrom Lab to Launch: Biotech, Creative Breakthroughs & Startup Weekend
This is how you do this Session 2: Answer the question they’re already asking.
This is how you do this Session 2: Answer the question they’re already asking.
Apr 9, 2026, 5:00 PM - 6:00 PM EDT
at Havana Room
Creating something new is hard. Anyone who’s done it can tell you. So, of course, once you have it, you want to show it to the people who can use it.
And that’s why most startups fail.
The crazy-making problem is that the people who can use your creation are too busy to notice it. How do you solve that?
Let’s talk about the reframe that gets you into the mindset to make your creation too compelling to ignore. There’s a system for putting your idea into the heads of the people you want as customers. We’ll look at some examples of founders who solved this, and talk about how it can work for you.
Because too many good ideas fail. Let’s fix that.
And that’s why most startups fail.
The crazy-making problem is that the people who can use your creation are too busy to notice it. How do you solve that?
Let’s talk about the reframe that gets you into the mindset to make your creation too compelling to ignore. There’s a system for putting your idea into the heads of the people you want as customers. We’ll look at some examples of founders who solved this, and talk about how it can work for you.
Because too many good ideas fail. Let’s fix that.
Featuring
Jeff Berman
Too many good ideas fail. Let’s fix that.
Berman Creative
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