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The backbone of Venture Café – come meet the community and make connections with all different kinds of innovators. How will you make your serendipitous moment come true?

\r\n

","start_date","2026-04-09T16:30:00-04:00","end_date","2026-04-09T20:00:00-04:00","is_registration_required","is_registered","space",{"_32":46,"_47":48,"_49":50},16,"name","Venture Café","floor_plan",{"_32":51,"_52":48,"_53":54,"_55":56},8,"label","floor_map_thumbnail","https://storage.googleapis.com/gatherus-app/floor_plans/thumbnails/thumb_5th_Floor_Plan_N8ZEHmJ_YGnwDnB.jpg","floor_map","https://storage.googleapis.com/gatherus-app/floor_plans/5th_Floor_Plan_N8ZEHmJ.png","event_id","6a50bc9a-f78a-461f-9b63-d8b17fa62d3b","event_name","From Lab to Launch: Biotech, Creative Breakthroughs & Startup Weekend","image","https://storage.googleapis.com/gatherus-app/session_images/RDM-Venture-Cafe-Networking-1_1W0HkZR.jpeg","image_thumbnail","https://storage.googleapis.com/gatherus-app/session_images/thumbnails/thumb_RDM-Venture-Cafe-Networking-1_1W0HkZR.jpg","speakers",[],"has_free_spots","timezone","America/New_York","stream_url","","booking_url","event",{"_32":58,"_47":60,"_75":76,"_77":41,"_36":71,"_38":39,"_78":-5,"_40":41,"_79":80,"_132":133,"_134":135,"_49":-5,"_61":152,"_63":153,"_154":155,"_43":25,"_156":25,"_65":157,"_68":69},"effective_checkin_start_date","2026-04-09T09:21:46-04:00","effective_checkin_end_date","check_in_source","sessions",[81,85,113],{"_32":33,"_34":35,"_36":37,"_38":39,"_40":41,"_42":8,"_43":25,"_44":82,"_57":58,"_59":60,"_61":62,"_63":64,"_65":84,"_67":8,"_68":69,"_70":71,"_72":71},{"_32":46,"_47":48,"_49":83},{"_32":51,"_52":48,"_53":54,"_55":56},[],{"_32":86,"_34":87,"_36":88,"_38":89,"_40":90,"_42":8,"_43":25,"_44":91,"_57":58,"_59":60,"_61":95,"_63":96,"_65":97,"_67":8,"_68":69,"_70":71,"_72":71},2567,"This is how you do this Session 2: Answer the question they’re already asking.","

Creating something new is hard. Anyone who’s done it can tell you. So, of course, once you have it, you want to show it to the people who can use it.

And that’s why most startups fail.

The crazy-making problem is that the people who can use your creation are too busy to notice it. How do you solve that?

Let’s talk about the reframe that gets you into the mindset to make your creation too compelling to ignore. There’s a system for putting your idea into the heads of the people you want as customers. We’ll look at some examples of founders who solved this, and talk about how it can work for you.

Because too many good ideas fail. Let’s fix that.

\r\n

","2026-04-09T17:00:00-04:00","2026-04-09T18:00:00-04:00",{"_32":92,"_47":93,"_49":94},13,"Havana Room",{"_32":51,"_52":48,"_53":54,"_55":56},"https://storage.googleapis.com/gatherus-app/session_images/Jeff_Berman_WriJCUp.jpg","https://storage.googleapis.com/gatherus-app/session_images/thumbnails/thumb_Jeff_Berman_WriJCUp.jpg",[98],{"_32":99,"_100":101,"_102":103,"_104":105,"_106":107,"_108":109,"_110":111,"_112":71},915,"first_name","Jeff","last_name","Berman","default_title","Startup Whisperer","linkedin_link","https://www.linkedin.com/in/bermancreative/","profile_photo","https://storage.googleapis.com/gatherus-app/speaker_photos/speaker_a126g000003OEC4AAO_v6ZijJX.jpg","default_bio","Jeff Berman created the original brand strategies, identities, and go-to-market campaigns for Carbonite, Tivoli Audio, Beacon Health Strategies, and more than 50 other successful startups. He has helped reposition the American Library Association, Iron Mountain Digital, and the University of Michigan Publishing.\nAs far as we know, Jeff is the only marketing guy who studied astrophysics. After realizing what astrophysicists actually do, he left the University of Chicago for an advertising job at Leo Burnett (Chicago). Jeff worked at Ogilvy & Mather (New York), and Mullen (Boston) before launching Berman Creative in 2002.","organization",{"_32":114,"_34":115,"_36":116,"_38":90,"_40":117,"_42":8,"_43":25,"_44":118,"_57":58,"_59":60,"_61":120,"_63":121,"_65":122,"_67":8,"_68":69,"_70":71,"_72":71},2570,"Where is Creativity? Shifting and Reframing: Engaging in a Creative Path","

Building genuine empathy for your product, organization, and the people you’re trying to reach starts with how you see it. This session is part of an ongoing exploration of creativity in practice, but is designed to meet you wherever you are in your process.

\r\n

Together, we’ll move beyond defining creativity and into actively working with it—using a hands-on, object-based approach to deepen your relationship with your ideas. Through guided dialogue and reflection, you’ll shift your point of view toward close observation: What is this idea, really? What are its properties? Where did it come from, and how has it evolved?

\r\n

From there, you’ll translate insight into form. Drawing on architectural metaphors, you’ll map your project using its real characteristics—its structure, tensions, and connections—using language that feels natural to you. The goal is not perfection, but clarity.

\r\n

You’ll leave with a visual and written rendering of your idea, along with a more grounded, actionable understanding of your creative process.

\r\n

Bring an open mind and a way to capture your thinking.

","2026-04-09T19:00:00-04:00",{"_32":92,"_47":93,"_49":119},{"_32":51,"_52":48,"_53":54,"_55":56},"https://storage.googleapis.com/gatherus-app/session_images/at_80_cn67rnc.png","https://storage.googleapis.com/gatherus-app/session_images/thumbnails/thumb_at_80_cn67rnc.jpg",[123],{"_32":124,"_100":125,"_102":126,"_104":127,"_106":128,"_108":129,"_110":130,"_112":131},1683,"Kev","Dacey","Consultant at Treeshape","https://www.linkedin.com/in/kevindacey","https://storage.googleapis.com/gatherus-app/profile_photos/venture-cafe-cambridge/2026/04/04/384cdfbbc50c43beb7bc5644639bae15.jpg","

Consultant, Professional Educator, Harvard trained Researcher, Arts Practitioner. Currently working with Funded start-ups and midscale misaligned leadership and teams. AIR at Redwood Athenaeum, Former Faculty Tufts University, UMass Boston

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